TOP IDEAS
we’re a digital marketing service
Speak to an AdWords agency and they will claim you need AdWords. Speak to a web designer and they’ll sell a website. An SEO agency will try to impress you with irrelevant keyword rankings.
Most agencies will focus on wishy-washy metrics like impressions, clicks, rankings and cost-per-click.
In 2021 that doesn’t cut it.
You need to focus on the metrics that matter. That’s the number of leads generated, the cost per lead, lead to sale conversion rate, customer acquisition cost, lifetime value. Improve them and you’ll grow. It’s that simple.
