Looking for an Laguna Beach Internet Marketing in California? We specialize in business website marketing and are located in Laguna Beach CA!
Laguna Beach Internet Marketing?
Proudly Serving the Laguna Beach Internet Marketing Business Community for over 15 years
Who needs Laguna Beach Internet Marketing?
New companies can start with AdWords by using Laguna Beach Internet Marketing
When we started out as a pure SEO agency, the main goal in our internet marketing campaigns was to help our customers get traffic from Search Engines through SEO. This is still our major goal today but through the years and from our experience working with clients in different niches we realized that business owners sometimes need results faster and more immediate and this is where Adwords comes into play.
The biggest advantage of Adwords over SEO is that it can give you quicker results. You will have to pay for each of the visits you get from adwords but if your campaigns are profitable you can justify the investment in PPC and meet your business objectives.
How Laguna Beach Internet Marketing work?
Adwords is ideal for startups and new companies that want to get targeted traffic quickly for the purpose of making sales, finding new customers or even for testing their products, procedures, website effectiveness and any other component in their sales or marketing processes.
The above is true if you use AdWords wisely and carefully. It is very easy to start spending money on AdWords and if you don’t have proper monitoring and control tools you will end up making losses instead of profits.
AdWords VS SEO
Now that you have a general idea of what is Adwords and SEO let’s see how they compare:
. Adwords is for Google sites and websites that use Google Adsense while SEO principles are applicable for all search engines.
. Adwords traffic is paid while SEO traffic is free…
. Adwords ads appear on the top and right of Google Search and under certain conditions you can get one of those ad positions but with SEO you have to work much harder to get one of the top positions in the organic search results.
. Adwords is more immediate than SEO since you can create advertising campaigns almost instantly and start getting targeted traffic while with SEO you need a lot more time (especially for new websites) to get good rankings and traffic.
. With Adwords is easier to calculate the ROI while with SEO is more difficult because there are a lot more factors that play a role and not just spending and revenue.
. When you stop your adwords campaigns traffic also stops but once you start getting organic traffic with SEO this will continue long term.
. With Adwords you can target many keywords at the same time while with SEO you need to focus on a few keywords for best results.
. With Adwords you can advertise on other Google websites and websites that use Google Adsense but the results from SEO are only for the search results pages.
What is Google AdWords?
If you are new to digital marketing, you may have heard people talking about PPC and Adwords and things like CPC, bids and campaigns may remind you of something but you are not sure of what, Laguna Beach Internet Marketing can help you setup your business.
Google Adwords is an advertising platform owned by Google. Advertisers can use this platform to position their ads in the Google Search Result pages, Google Products (YouTube, Gmail etc) and to thousands of other websites that participate in the AdWords program as publishers (that’s Google Adsense).
As advertiser you can choose to pay when someone clicks on your ad (Cost Per Click or CPC) or when people see your ad (CPM or Cost per Thousands Impressions). The whole Adwords system works like a big auction where advertisers compete for the available advertising places.
What is SEO?
Search Engine Optimization or SEO has to do with getting better rankings in the search engine results pages of Google, Yahoo, Bing and other major search engines. In order to achieve that, you need to make sure that your website is search engine friendly.
A search engine friendly website can be ‘read’ easily by search engines and used with ease by users.
That’s why Laguna Beach Internet Marketing is here to help your business. Call now:
Toll Free: 877-404-4992 | Office: 714-559-3152
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